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Item #:
219077675
Digital Age Practice Skills Web Writing The strongest method for calling empathy & behavior that readers do not leave （MarkeZine BOOKS ）
Item #:
219077675
SCR 296
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- ライティングにもう迷わない！執筆のコツから、読者の心を動かし、行動を促すテクニックが1冊に【本書のポイント】・Web特有の記事の書き方がわかる・すぐに取り入れられるポイントを多数紹介・SEO対策や取材などライティング以外もしっかり解説【こんな人におすすめ】・Webで記事を書いているフリーや企業のライター・広報担当で記事を書いている人・ブログの発信力を強化したい人・書いた記事に反応がなくて悩んでいる人【内容紹介】Webにおける記事は気軽に読めることもあり、読者が求めている記事でない場合は途中で簡単に閉じられてしまいます。自身がメディアでアピールしたい内容を最後まで読んでもらい、読んだ読者を行動に動かすことがWebライティングの大きな役割です。本書ではWeb特有の執筆方法から、構成の作り方、SEO対策や取材対策など1冊でWebライティングの流れを解説します。記事をなかなかクリックされない、途中で離脱されてしまう、読んだ後に思うように行動に移してもらえないなどの問題解決のために、Webライティングの流れとポイントをチェック・確認してみてください。【本書の構成】Chapter1 成果につながる記事を書くための「絶対の掟」Chapter2 ゴールを外さないための「記事の企画」Chapter3 執筆を楽にする「記事の骨組み」Chapter4 記事の成果を決める「リード文」Chapter5 読者の納得と行動を促す「本文・まとめ文」Chapter6 記事の質を上げる「調整・推敲」Chapter7 ここから押さえてほしい「SEOの基本」Chapter8 結果を出せる「取材の進め方」
| Publisher | Shoeisha |
| Publication date | August 26, 2022 |
| Language | Japanese |
| Print length | 240 pages |
| ISBN-10 | 479817226X |
| ISBN-13 | 978-4798172262 |
| Item Weight | 1 g |
| Dimensions | 5.83 x 0.59 x 8.27 ins ( 14.8 x 1.5 x 21 cm ) |
Product Description
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Customer Questions & Answers
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Question:
Who is this book suitable for?
Answer: It is perfect for freelance writers, PR professionals, and anyone looking to improve their blog's impact. -
Question:
What can I expect to learn from this book?
Answer: You'll learn writing techniques, SEO basics, structuring articles, and how to conduct effective interviews. -
Question:
How does this book help with reader engagement?
Answer: It provides practical insights and tactics to hold reader’s attention and inspire them to take action.
佐々木 ゴウ Format: Tankobon Softcover Reference Editorial Review
**** The book "Digital Age Practice Skills Web Writing" has received a positive reception from readers, particularly highlighting its emphasis on engaging the audience through empathetic communication and behavior-driven writing techniques. Customers appreciate the practical approach the book takes in conveying skills vital for effective web writing in the digital landscape. Reviewers find the content to be insightful and relevant, noting that the methodologies presented are not only theoretical but also applicable, making the lessons easy to understand and implement. Readers have commented on the book's ability to connect with its audience, suggesting that it encourages writers to Consider their readers' perspectives thoughtfully. This engagement strategy is seen as a significant enhancement to the writing process, fostering a deeper connection between the content and its audience. Many customers have also expressed that the guidance provided can lead to more compelling and persuasive writing, which is essential in an age where content saturation is a norm. Overall, the feedback underscores a high level of satisfaction with the book, reflecting a solid understanding of contemporary web writing challenges and directing readers toward improved practices. **
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Pros
- Practical, applicable guidance on web writing
- Emphasis on empathy and understanding the audience
- Enhanced engagement strategies for writers
- Insights into contemporary writing challenges
Cons
- Limited discussion on advanced web writing techniques
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SCR 296
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Features & Benefits
- Learn effective writing techniques that engage and motivate readers.
- Discover the essentials of SEO to boost article visibility.
- Utilize fill-in-the-blank sheets for easy structuring and brainstorming.
- Master the art of conducting efficient interviews and selecting the right subjects.
- Receive practical insights for crafting compelling web articles from start to finish.
- Ideal for freelance writers, PR professionals, and bloggers looking to enhance their writing skills.
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