Item #:
84754907
Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership (International
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Item #:
84754907
SCR 2446
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This book presents a full two-sided behavioral framework of organizational decision-making, inspiring new insights into the significance of cultural distance.
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What Stands Out
Theoretical Framework
Offers a comprehensive theoretical framework that extends behavioral transaction cost economics, providing valuable insights for researchers and practitioners in international marketing and management.
MNC Focus
Specifically targets multinational corporations (MNCs), presenting nuanced analysis on subsidiary ownership, which is crucial for strategic decision-making in global business contexts.
Practical Applications
Demonstrates practical applications of theory, bridging the gap between academic research and real-world strategy, essential for managers seeking to optimize subsidiary operations.
Product Details
| Publisher | Palgrave Macmillan |
| Publication date | October 27, 2020 |
| Edition | 1st ed. 2021 |
| Language | English |
| Print length | 393 pages |
| ISBN-10 | 3030468771 |
| ISBN-13 | 978-3030468774 |
| Item Weight | 1.42 pounds (640 grams) |
| Dimensions | 5.83 x 0.88 x 8.27 inches (14.8 x 2.2 x 21 cm) |
| Part of series | International Marketing and Management Research |
Who Should Buy?
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Academics and Researchers
Ideal for scholars studying transaction cost economics, international marketing, and multinational corporation dynamics in-depth.
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Graduate Students
Beneficial for master's and PhD students focusing on economics or business studies, especially in behavior theory.
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Business Strategists
Useful for professionals devising strategies for multinational corporations regarding subsidiary ownership and investment decisions.
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Casual Readers
Not suitable for general readers seeking light or popular content on economics or international business topics.
Product Description
Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership (International Marketing and Management Research)
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Customer Questions & Answers
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Question:
What is the main focus of the book?
Answer: The book focuses on developing a behavioral theory of organizational decision-making through the lens of transaction cost economics and effectuation theory. -
Question:
How does this book help in understanding cultural distance?
Answer: It re-conceptualizes cultural distance as reflecting cognitive bounds, providing insights into its impact on organizational decision-making. -
Question:
What empirical research does the book utilize?
Answer: The book applies its theoretical framework to a dataset of over 10,000 Japanese subsidiaries across 43 host countries to analyze ownership decision-making.
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SCR 2446
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Features & Benefits
- Introduces a novel behavioral theory of organizational decision-making.
- Integrates psychological processes with transaction cost economics.
- Provides a clearer conceptualization of bounded rationality.
- Re-conceptualizes cultural distance as cognitive bounds.
- Presents a dual framework linking behavioral TCE and real options theory.
- Applies findings to over 10,000 MNC subsidiary ownership decisions.
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