Item #:
22529134
Selling Dreams: How to Make Any Product Irresistible Hardcover January 1, 1999
Item #:
22529134
SCR 481
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What Stands Out
Expert Insights
Gain perspective from industry experts sharing proven strategies to captivate consumers and elevate product appeal, ensuring insights that transform features into irresistible selling points.
Marketing Psychology
Understand consumer behavior through psychology-based techniques that help align product features with emotional triggers, enhancing the likelihood of purchase and fostering deeper connections with the audience.
Practical Frameworks
Access easy-to-follow frameworks and actionable steps that empower readers to implement strategies immediately, improving their marketing efforts and ensuring higher product conversion rates.
Product Details
Who Should Buy?
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Sales Professionals
Ideal for sales professionals seeking strategies to effectively showcase product value and appeal to customers.
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Marketers
Marketers can utilize its insights to craft compelling campaigns that resonate with target audiences and drive engagement.
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Entrepreneurs
Entrepreneurs launching new products can benefit from techniques to differentiate and present their offerings attractively.
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General Readers
Those not involved in sales or marketing may not find the technical insights applicable to everyday life.
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Academic Scholars
Scholars seeking rigorous research may find the book's practical approach lacking in theoretical framework or depth.
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Technical Experts
Technical professionals may find the content too focused on emotional appeals rather than analytical or logical arguments.
Product Description
Selling Dreams: How to Make Any Product Irresistible Hardcover January 1, 1999
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Editorial Review
**** "**Selling Dreams: How to Make Any Product Irresistible**" by Gian Luigi Longinotti-Buitoni presents a compelling exploration of the emotional dynamics behind luxury branding. The author, drawing from his extensive experience, argues that tapping into customers' emotions is key to selling products, a strategy notably effective in luxury markets. Readers are guided through insightful tales of iconic brands like Ferrari and Tiffany, demonstrating how these companies craft narratives that resonate deeply with Consumers. The book’s strength lies in its vivid descriptions and entertaining anecdotes from various luxury sectors, including automotive, hospitality, and gourmet food, making it an engaging read for marketing and advertising professionals. However, while the book is rich with passionate storytelling and useful insights, it does have its shortcomings. Some readers may find it slightly repetitive, with several concepts being reiterated throughout. Furthermore, although the ideas presented are intriguing, they may not be as groundbreaking as one might hope. Yet, the author's ability to blend cultural perspectives with practical business advice makes this book a unique contribution to the field. With excellent chapter summaries and a strong conclusion, Longinotti-Buitoni clarifies his arguments effectively, making it a valuable resource for those looking to elevate their understanding of luxury marketing. Overall, "Selling Dreams" is more of an emotional journey than a systematic guide; it emphasizes the artistry in selling luxury products that resonate on a deeper level with Consumers. **
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Pros
- Engaging and vivid storytelling
- Insightful anecdotes from reputable luxury brands
- Useful for marketing and advertising professionals
- Clear chapter summaries and well-structured content
- Offers a blend of emotional and philosophical perspectives
Cons
- Some ideas may feel repetitive
Product Price History
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SCR 481
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Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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